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Hello there.

My name is Jack, welcome to my personal website.
I am a UI/UX designer from Singapore, and I solve problems for a
living. I’ve been a freelance designer since 2014, and had helped
many businesses grow. Hit me up on the contact button below, let’s
talk soon!

About this project ‘BLANC & ECLARE’

BLANC &ECLARE is a South Korean-American fashion brand that produces accessories, clothing, eyewear and etc. When their official website was launched in 2014, I decided to challenge myself to a redesign project, as I feel that the existing website lack substance and looked surprisingly amateurish.

Objective:

  1. Complete re-design of Jessica Jung’s BLANC & ECLARE website.
  2. Retain all existing images used on the official website.
  3. Incorporate social media elements.

Design style:

Prototype Screenshots

Below are the completed mockups of the final design.

Low Fidelity Wireframe

Rough sketches were done the good old pencil and paper way. Taking notes from luxurious giants such as Gucci, LV and Coach has a stringent approach to use bold and strong colors such as gold, black and rose pink in their product.

High Fidelity Wireframe

On the high fidelity wireframe, I translated my written ideas and initial sketches with great details. Typography, billboard images, content layouts, structuring and spacing were carefully planned and executed on the canvas. The key focus is not to clutter the site with too much information. These were later used as a reference to construct the prototype mockup.