About this project ‘BLANC & ECLARE’
BLANC &ECLARE is a South Korean-American fashion brand that produces accessories, clothing, eyewear and etc. When their official website was launched in 2014, I decided to challenge myself to a redesign project, as I feel that the existing website lack substance and looked surprisingly amateurish.
- Complete re-design of Jessica Jung’s BLANC & ECLARE website.
- Retain all existing images used on the official website.
- Incorporate social media elements.
- Large, professional hero images.
- Aesthetic look and feel.
- Fashion magazines
- Personal branding
Below are the completed mockups of the final design.
Low Fidelity Wireframe
Rough sketches were done the good old pencil and paper way. Taking notes from luxurious giants such as Gucci, LV and Coach has a stringent approach to use bold and strong colors such as gold, black and rose pink in their product.
High Fidelity Wireframe
On the high fidelity wireframe, I translated my written ideas and initial sketches with great details. Typography, billboard images, content layouts, structuring and spacing were carefully planned and executed on the canvas. The key focus is not to clutter the site with too much information. These were later used as a reference to construct the prototype mockup.